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Optimising Page Content for Search Engines

Search Engine Optimisation – Optimising Page Content

The information of a website is very important in determining the position. They usually seek out the following factors when analysing a web page for the keywords that are main. This is vital for search engine optimisation.


Google gives importance to the words used on the headings on a web site. This is used by the programming language used to generate web pages (HTML) to make heading in the text stand out.

Key Word prominence

Search results give more weight to keywords found in the beginning of a section of text in relation to the remainder. When there exists a paragraph of text it really is better to break this up into smaller sections and have an HTML heading for each section. Every time the search SEO services Cornwall engine sees a heading, it will start the prominence criteria again.

Key Word proximity

Search engines also attach some significance to keywords are to each other. For example when optimising your text for the phrase “bike hire Yorkshire” it is significant to keep these words as close as you possibly can.

Keyword density

Exactly how many times a keyword or phrase happens on the page in comparison to the total amount of words is defined as the keyword density. Google considers this when ranking a page to get a special word.

It is worth it to reduce on the amount of redundant words to raise the density of the chosen key words for as this helps with search engine optimisation that people are optimising when writing copy for a webpage.


Search engines cannot analyse pictures on a web site and are just able to read text. To allow search engines to “read” what an image is about it requires to have a description attached. That is called “Image alt tag” in web programming jargon and refers to the alternative text for the image.


On many web pages there are portions of text that may be clicked so that you can bound to other web pages. Google analyses the text use the info to rank the web site and used here.

Overview: Page content

Headings, keyword prominence, proximity, density, hyperlink text and the importance of using “alt tags” for pictures to input a text description: All of these are important for search engine optimisation and also have a part to play in getting to the very best of the search results for the key words that are very important to us.